Segmentation refers to the act of segmenting data according to your company’s needs in order to refine your analyses based on a defined context, using a tool for cross-calculating analyses. The purpose of segmentation is to better understand your visitors, and to obtain actionable data in order to improve your website or mobile app. In concrete terms, a segment enables you to filter your analyses based on certain elements (single or combined). Segmentation can be done on elements related to a visit, as well as on elements related to multiple visits during a studied period. In the latter case, we refer to this segmentation as “visitor segmentation”.

A few examples of possible segments: 

• Visits originating only from direct traffic, and made using the Firefox browser ; 
• The precise population of visitors who generate high (or low) revenue ;
• Visits which started out on your site’s home page ;
• Visitors who remained on your site for longer than 2 minutes.

AT Internet’s Analytics Suite makes standard segmentation possible (on Level 2 sites, and on all analyses available in the menus), and also offers an advanced segmentation module containing a tool for cross-calculating your analyses, enabling you to refine your reports, as well as pre-calculated segments involving specific elements of your analyses.

Similar definitions : 

Visitor: This term lets you know if an Internet user has visited your site several times in the day. This number is smaller than (or equal to) the number of visits…

Conversion: The term Conversion is used to refer to the number of converted visits, which in turn corresponds to visits that have reached their goals… 

Profiling: Profiling, as defined in the GDPR, is automated processing of personal data which consists of using this personal data to evaluate…