Glossary
Digital analytics vocabulary and definitions
Are you fluent in digital analytics? (Re)discover basic analytics terminology, definitions and acronyms to hone your digital analytics and digital intelligence vocabulary.
A
- - A/B testing
- - Abandon
- - Acquisition
- - Action click
- - Ad blocking / ad blockers
- - Ad exchange
- - Ad Server
- - Ad targeting
- - Ad Tracking
- - Adtech
- - Advert
- - Affiliate
- - Affiliation and links
- - Agile method
- - AJAX
- - ALT tag
- - AMP
- - Analytics Suite
- - Analyzer NX
- - API
- - App Analytics
- - ASO
- - ASP
- - AT Internet
- - Attributed visit
- - Attribution
- - Attribution rate
- - Attribution rate (prior attribution)
- - Audience (analytics)
- - Average play duration
C
- - Calendar
- - Campaign
- - Campaign latency period
- - Capping
- - Certified partner
- - Chapter
- - Click-through rate (CTR)
- - Clicks (metric)
- - ClickZone®
- - CMS
- - CNIL
- - Cohort (Digital analytics)
- - Comparison period
- - Complete navigation (Conversion funnels)
- - Completion rate
- - Consent
- - Consent Management Platform (CMP)
- - Contact rate
- - Content marketing
- - Conversion
- - Conversion rate
- - Cookie
- - CPA
- - CPC
- - CPL
- - CPM
- - CRM (Customer Relationship Management)
- - Cross-border processing
- - Cross-channel
- - CSS
- - Custom variables
- - Customer-centric
D
- - Dashboard
- - Data
- - Data analytics
- - Data controller
- - Data Democratisation
- - Data Management Platform (DMP)
- - Data Manager
- - Data mining
- - Data processor
- - Data Protection Authority (DPA)
- - Data protection impact assessment (DPIA)
- - Data Protection Officer (DPO)
- - Data Query
- - Data retention period
- - Data subject
- - Data-driven
- - DataExplorer
- - DataOps (data operations)
- - Decisive pages
- - Degree of engagement
- - Demand-side platform (DSP)
- - Detection of anomalies
- - Device
- - DevOps (development and operations)
- - Digital Analytics
- - Digital Analytics Association (DAA)
- - Digital Intelligence
- - Direct access
- - Direct traffic
- - Display (metric)
- - DNS
- - DNS resolution
- - Domain name
- - Download
- - Download click
P
- - PAAS
- - Page views
- - Page views (Conversions)
- - Page views/entering visit
- - Performance monitoring
- - Personal data
- - Personally Identifiable Information (PII)
- - PHP
- - Platform
- - Plug-in
- - Podcast
- - Portal
- - Post-conversion activity index
- - PPC (purchase of keywords on search engine)
- - Predictive marketing
- - Privacy by Design (PbD)
- - Processing
- - Profiling
- - Programmatic ad buying
- - Programmatic marketing
- - Pseudonymous data
S
- - SaaS
- - Sales (metric)
- - Sampling
- - Scope
- - ScrollView™
- - SDK
- - Search engine
- - Search Engine Marketing
- - Segmentation
- - Self promotion
- - SEM/SEO
- - Server vision (Observer)
- - Server-side
- - Session
- - Share of orders with promotional codes
- - Share of sales (sponsored links)
- - Share of shipping fees
- - Sharepoint
- - Site centric
- - Slot (voice assistants)
- - SMO
- - Social media
- - Social selling
- - Social traffic
- - Source
- - Sponsored link
- - SSL