The Brand–lovers’ website
Detect and identify cross-device behavioural and transactional specificities in order to implement specific actions.
–
Veepee is the leader of online flash sales in France and specialises in overstock sales for fashion and homeware and as a generator of visibility for brands. With 3.5 million unique visitors every day, the company generates more than 50% of its sales revenue via mobile.
The connection between AT Internet’s API and our datamart gives us a view that’s quantitative, behavioural and also segmented.
Veepee
To support its online flash sale business model, Veepee uses multi-device analytics to measure traffic across desktop, tablets, and mobile phones, etc. The company’s main challenge is understanding and anticipating how users truly behave across devices – and the impact their behaviour has on conversions – in order to take full advantage of each device’s specific characteristics, and optimise the overall cross-device customer journey.
By determining the specific customer profiles across different devices, Veepee was able to adapt its merchandising to each specific device, and streamline & shorten the purchase process on mobile. They were also able to make the product sheets and visuals far more user friendly, define and create new mobile-specific features and fully optimise the customer journey across all devices.